About

You know marketing that feels gimmicky or fake. Me too. I started as a journalist: I’ve met some pushy PR “spin doctors” and winced at plenty of hyped-up marketing pitches.

My mission is telling true stories about good ideas. Everyone has a story. I can help tell yours.

About Shannon McFarland

About Shannon McFarland

I am a Boston-based freelance writer and digital marketing consultant.

I design custom marketing strategies and create the content you need for websites, blogs, and social media. I want to make it easy for you (and your customers!) to understand and tell your story. I’m enthusiastic about helping you build trust with your customers through quality content that engages, educates, and builds loyalty.

I have 10 years of experience writing for publications and blogs, and professionally managing social media. My education and experience as a journalist with The Associated Press, Sarasota Herald-Tribune, and other publications gives me a great eye for an interesting story. In recent years, I’ve completed marketing projects for financial advisors, a fitness company, nonprofits, and start-ups.

Also, I live in Somerville, Mass. In my free time, you might find me reading at Porter Square Books or rock climbing at a local crag outside. I like being outdoors.

 

Want to know more?

Send me a message through my contact page, connect with me on Twitter and LinkedIn, or check out my blog.