When I tell people that I'm a content marketing consultant, I hear a frequent yet still surprising response: "Oh we need content!" This happens at conferences, networking events, even social gatherings with friends. I … [Read more...] about Start with WHY you need content
Thoughts on growing up with a startup in my basement One year for Christmas, my dad built us workbench. We had a pegboard wall, with brand-new tools all lined up. He wanted to give us a space in his workshop where we … [Read more...] about What if it works?
“Living a connected life ultimately is about setting boundaries, spending less time and energy hustling and winning over people who don’t matter, and seeing the value of working on cultivating connection with family and … [Read more...] about Living a connected life
Sitting at my computer, my eyes scanning down the screen, I felt my stomach churning. Reading some of the job descriptions, I could tell that even among the jobs I was qualified for, I didn't want these. My heart wasn't … [Read more...] about Why freelance? Why consulting?
Sitting in the classroom and watching the professor read directly from the textbook, I had a sense on the first day that I would not learn anything in this class. It was very unfortunate because it was a psychology … [Read more...] about Knowing when to quit
By Shannon McFarland The habits we have rule our lives, especially when we aren't thinking about it. Eating, sleeping, hygiene, etc. All these many little actions. The more I examine my own habits, the more that I … [Read more...] about Building your habits for long-term success
By Shannon McFarland In a world where everything feels like it is in flux and change is constant, it is tough to feel like you can keep up. In a field like marketing, there is massive upheaval, as more businesses … [Read more...] about When everything is new, searching for the constant
By Shannon McFarland When I was about 13 years old, I made a few rules for myself that changed the trajectory of my life. Let me set the scene: At social events, I would hunker down in a corner with a book and … [Read more...] about 3 habits that changed my life
Yes, I hate marketing. Yes, this is supposedly my field. That’s what I do, right? Why would I say I hate it? Because there is a lot of marketing out there that is worth hating. We’ve all seen it. Especially online. It … [Read more...] about I hate marketing
Publishing on your blog every single day is often a terrible content strategy. Even among prolific bloggers, it's rare to find someone publishing every day. Daily fresh content is not for the faint of heart and there's a … [Read more...] about A terrible blog strategy you should probably avoid (but I’m doing anyway)