A terrible blog strategy you should probably avoid (but I’m doing anyway)

Publishing on your blog every single day is often a terrible content strategy. Even among prolific bloggers, it’s rare to find someone publishing every day. Daily fresh content is not for the faint of heart and there’s a number of reasons why.  Unless you have a ton of time, an endless well of ideas, or a team of writers/editors, then you should probably leave this tactic out of your marketing plan. Just off the top of my head, I came up with five reasons not to blog every day.

Despite several great reasons not to blog every day, I’ve made the public commitment to blog every single day in January. But first, let me try to convince you not to do this.

Why you should (probably) not blog every single day

  1. You don’t have enough time to post once a week (let alone every day). It sounds like a terrible chore. Maybe you hate writing. Don’t torture yourself.
  2. You haven’t come up with any ideas about what to post. You don’t know where to start when you’re facing a blank page.
  3. You don’t have time to properly edit and publish. You have a few people who might want to read and approve posts before you publish. There’s no way you could get all that done in one day.
  4. Plus, what if you rush it and say something stupid? What will people think if you put your thoughts out there? What if someone disagrees or says you aren’t credible?
  5. You have high standards and always push yourself to do great work… but you’re afraid you’ll fail. Or just burn yourself out.
  6. Your readers/audience/customers will just get annoyed. There’s no point in putting out tons of information that will get buried or overload people.

If even a few of those sound like your situation, do not attempt to blog every day. Not every circumstance makes sense for daily blogging. Unless you can work through these issues, it is not a good idea. For most companies (and my clients too), daily blogging is just a terrible strategy.

If you’re trying to get content on your blog consistently (the not-so-secret secret of all great bloggers), there are some fantastic resources out there. Developing an editorial calendar and keeping a consistent schedule is a foundational part of good content marketing. Diana Adams, the founder of Adams Consulting Group, wrote a straight-forward post about setting a consistent blogging schedule that you might want to check out.

But before you even think about a schedule, you’ll want to brainstorm some ideas and get clear on the core “why” underlying your strategy.

Why you should definitely blog every single day

This is my list, the reasons why I’m posting for every single day in January. It wasn’t a resolution in the typical sense and, well, I didn’t even think through all these reasons until today. These are reasons I felt in my gut. I made an impulse decision to jump-start my year and blogging by doing committing to posting every day.

  1. I’m a writer and crave time to write. I want to write every single day. In fact, I already have a successful writing habit and made the time ingrained in my days. I’m at the point when my habits even travel well.
  2. I have so many ideas that I just don’t know where to start. My worst problem when I face a blank page is picking which idea to start with and then sticking with it. I have to stop myself from voyaging into one topic, abandoning ship, and jumping aboard the next shiny boat that floats through my mind.
  3. I don’t need permission from anyone. I set my own schedule and work by myself (other than client meetings and such). There’s no one to approve my posts and Grammarly is my only editor for the moment. I have time to tack on publishing to my regular writing habit.
  4. I want to speak write in a real, unfiltered voice. I’m okay working through ideas in public and accepting feedback. I also want to work with people who are honest with me and will accept honest advice. That’s the basis of a good client/consultant relationship: if either the client or consultant are withholding information or refusing to listen, it just won’t work out. If anything, I’m trying to break out of people-pleasing thought patterns that hold me back. I don’t want to hide who I am.
  5. I’ve worked hard at “curing” myself of perfectionism. While I have high standards, I have also learned not to push beyond my limits, not to fear failure, and how to give myself a break. I’ve learned the hard way about pushing myself too far and burning out.
  6. I don’t care if people are reading my blog. In fact, I don’t really have many readers yet. At the moment (January 2018), I’m still at the beginning of my freelance/consulting career and can’t expect to have anything resembling an “audience.” I’m doing this for myself.

In general, I want to develop the voice and ideas on my blog. I want to follow my curiosity and keep myself from “overplanning.” I can fall into “choice overload” and overthinking patterns that are absolutely paralyzing. I want to kill my fears about putting my own ideas out into the world. To allow myself to be open and vulnerable.

It’s easier for me to do good work for someone else and clients because it’s not a direct reflection of myself and my thoughts. But when you’re writing your ideas, from the heart, or telling your own story, I find that is the most difficult thing.

Find what is right for you

There are also some notable examples of daily blogging, including Seth Godin. He built his brand on sharing simple, bite-size expertise on his blog — everyday observations and ideas. It’s worth noting that he doesn’t tag, categorize, keyword optimize, and add photos to every blog post. I don’t even know if he has a content calendar.

The strategy that works for one person or company, probably not work for the next. It’s one of the huge limitations of “best practices,” that if everyone just imitates each other, then everyone is just the same. Being unique, customizing your content and schedule for your goals, and staying true to your “why” for being in business… that’s a better strategy.

Posted by shanmcf

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